REC · Selfmade — for DTC brands

The Company That Runs Itself.

No employees. No agency. No freelancers. Selfmade learns your brand, does the marketing, and reports back to you.

Hire Mello → See how it works
◉ 00:00:01
Trusted by 3,000+ teams, including
Sevenly Ridge Spacemen Aura PLAUD Virgin Teez Ejad Labs
Built by engineers from Meta TikTok Amazon Microsoft

Selfmade learns all your products, customers, competitors and ads to create and run your marketing for you.

01

Selfmade learns you & your brand from everything you already do.

AURA · reading your sources
✦ Learned
Tonight
Bestseller · Vitamin-C serum — 4.8★, 1,204 reviews
Customers keep asking if it’s safe for sensitive skin.
Rival NovaMane’s top ad has run 248 days.
Repeat buyers respond to premium, not discounts.
Tap a source to see what it learns there
02

Selfmade turns everything it learns into action.

Competitor moves, reviews, product facts, customer questions — it reads them all night, then makes the actual work: research, images, video, and live campaigns on Facebook.

WHAT IT LEARNS
Competitor ad · NovaMane Review · “safe for sensitive skin?” Product · Vitamin-C serum · $34 Trend · “glass skin” +40% Customer · “when does it ship?” Winner · UGC 2.4× studio
SMELLO
1 Research 2 Image 3 Video 4 Launch
1RESEARCH✦ DONE 02:11
CompetitorNovaMane
Winning angle“Confidence, not chemicals”
Ad age248 days · live
Their winning adNovaMane · Meta
2IMAGE✦ GENERATED
AURA · NEW
Glow that lasts.
Clean vitamin-C serum
Shop Now →
1024×1024
Hook ABEST
Hook B
Hook C
3 concepts generated · winner selected
3VIDEO✦ RENDERED
3.2× ROAS ANGLE0:14
Glow that actually lasts
UGC cut · captions burned in
A
AuraSponsored
···
Glow that actually lasts — clean ingredients, zero compromises. ✨
Glow that lasts.
4LIVE ON FACEBOOK
aura.comShop the Vitamin-C SerumFree shipping over $40
Shop Now
👍❤ 0 · 0 comments · 0 shares
LIVE · ROAS 0× · reach 0
03

Selfmade gets better at running your business every day.

Every decision, conversation and result is remembered — so the work sharpens each night. The intern you hire today becomes the expert who runs your marketing.

M
Mello
New hire
Day 1 on the job
0
conversations learned
1 / 10
skill level
Customer · WhatsApp MELLO · DRAFTING
C
Customer · 2:14 PM
Is the serum okay for sensitive skin? And when does my order ship?
M
Mello · drafting…
In your voice · pulled from 0 past repliesApprove & send
You’re not buying software.
You’re hiring a company.
Employment agreement · for your signature
Employment Agreement
Prepared this morning
EmployeeMello
PositionYour AI marketing company
Working hours24/7 — nights included
Reports toYou
VacationNever
Notice periodNone — end it any time
Salary$49 / month
StartsTonight
I will study your market every night and report every morning. Nothing ships without your approval. Let me go at any time, effective immediately, no questions asked. — I only ask for the nights.
Mello
Mello · Your marketing manager
You · Employer
Hire your company →
No card to start · your first brief is free · effective tonight