ACTIVE85dApple's Innovative Facebook Ads Showcase
Explore Apple's extensive collection of 1,580 Facebook and Instagram ads, highlighting their cutting-edge technology and product durability. With a focus on features like Ceramic Shield 2 and titanium frames, marketers can analyze how Apple emphasizes innovation and reliability in their messaging.
1,580
Total ads
43+
Currently active
86 days
Longest running
What we found in Apple's ads
Creative DNA from their top-performing ads — analyzed by AI.
Top hooks
Announcement31
Educational5
Urgency2
Testimonial1
Emotions they trigger
curiosity17
excitement15
trust8
desire5
urgency4
Angles
Value16
Aspiration12
Authority5
Ad formats
Video40
Image / Graphic3
Themes they run
technologysmartphonesmartphoneshealthtechmobile
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About Apple's Facebook ad strategy
Apple is running 1,580 ads across Facebook and Instagram right now. Their longest-running ad has been live for 86 days — a strong signal it's a proven winner, since advertisers kill ads that don't convert. Use Selfmade to study their hooks, creative formats, and offers, then clone the winning structure for your own campaigns.