Expedia's Engaging Facebook Ads Showcase

Explore Expedia's innovative Facebook and Instagram ads that highlight significant savings on hotel bookings and enticing rewards for travelers. With 1,267 ads tracked and a longest-running ad spanning 495 days, marketers can glean insights into effective messaging and audience engagement strategies in the travel niche.

1,267
Total ads
46+
Currently active
495 days
Longest running
Travel
Niche
What we found in Expedia's ads
Creative DNA from their top-performing ads — analyzed by AI.
Top hooks
Announcement12
Urgency10
Educational9
Story5
Emotions they trigger
desire15
curiosity13
excitement8
trust7
urgency5
Angles
Value21
Aspiration7
Social Proof5
Ad formats
Video39
Image / Graphic7
Themes they run
travelvacationbookinghealthfashioncouples
Unlock the full breakdown — CTAs, personas, hook-by-hook analysis + performance scores for all 1,267 ads →
Expedia Facebook adACTIVE495d
Book your dream trip. Expedia can save you an average of 10% on thousands of hotels.
Expedia Facebook adACTIVE495d
Start your getaway and save an average of 10% on thousands of hotels with Expedia.
Expedia Facebook adACTIVE495d
Save on travel + get rewards for future travels when you book with Expedia.
Expedia Facebook adACTIVE495d
Get an instant discount, plus rewards for future trips with Expedia.
Expedia Facebook adACTIVE238d
旅のあらゆる瞬間をお楽しみください。
Expedia Facebook adACTIVE238d
旅のあらゆる瞬間をお楽しみください。
Expedia Facebook adACTIVE82d
You haven't lived until you've tried Birria Tacos. Which one is your favorite: with or without cheese? 🧀 ---------------------------------- No conoces la felicidad hasta que pruebas unos buenos Tacos de Birria. ¿Los prefieres con o sin queso? 🧀
Expedia Facebook adACTIVE82d
Nothing says European summer like a trip to Mallorca 🌞 This is your sign to book that dream getaway with @Expedia! From hilltop towns and glistening beaches to luxury finca hotels and unforgettable food spots, Mallorca is pure summer magic. Book your flights, car rental, and hotels now on Expedia to lock in the best deals and availability. #EGAmbassador Mallorca travel guide | Mallorca itinerary | Beat places to visit in Mallorca | Things to do in Mallorca | Mallorca hotels | Mallorca restaurants
Expedia Facebook adACTIVE82d
#ad This was the nicest hotel that we’ve ever stayed in and I don’t know if we would have discovered it if it weren’t for @expedia! It was built in the 17th century and has unlimited amounts of charm. If you’re headed to Cartagena, do not miss out on @casasanagustin and don’t forget about your OneKeyCash while booking! One Key members get access to special pricing and can earn/redeem OneKeyCash on eligible bookings! #egambassador
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About Expedia's Facebook ad strategy

Expedia is running 1,267 ads across Facebook and Instagram right now. Their longest-running ad has been live for 495 days — a strong signal it's a proven winner, since advertisers kill ads that don't convert. Use Selfmade to study their hooks, creative formats, and offers, then clone the winning structure for your own campaigns.