July's Facebook Ads Showcase Innovative Luggage

Explore July's creative approach to advertising with 1,013 tracked Facebook and Instagram ads. Notable for engaging copy that resonates with travelers, their longest-running ad spans an impressive 127 days. Marketers can glean insights on audience engagement and effective messaging in the travel accessories niche.

1,013

Total ads

57+

Currently active

95 days

Longest running

What we found in July's ads

Creative DNA from their top-performing ads — analyzed by AI.

Top hooks

Announcement35

Pain Point1

Urgency1

Educational1

Emotions they trigger

excitement17

trust12

desire11

curiosity8

pride2

Angles

Value19

Aspiration12

Curiosity3

Ad formats

Image / Graphic35

Video21

Studio / Produced1

Themes they run

luggagetravelfashionbagsbackpackhandbag

Unlock the full breakdown — CTAs, personas, hook-by-hook analysis + performance scores for all 1,013 ads →

ACTIVE70d

Skip the checked baggage. Carry everything you need with SilentMove™ wheels, an ejectable battery, and a lifetime warranty.

ACTIVE69d

Soft shape. Considered detail. The Juliette Bowler is here.

ACTIVE67d

ACTIVE62d

ACTIVE95d

Skip the zippers and pack with ease with July's trunk collection.

ACTIVE35d

The trip is booked. Now get the luggage. July comes in a colour for everyone in the group.

ACTIVE55d

The next generation of carry-on is here. Top-down packing, built-in tracking, lockable silent wheels and a magnetic quick-access door. Two years in the making, built for the way you actually travel.

ACTIVE54d

See all 1,013 of July's ads

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About July's Facebook ad strategy

July is running 1,013 ads across Facebook and Instagram right now. Their longest-running ad has been live for 95 days — a strong signal it's a proven winner, since advertisers kill ads that don't convert. Use Selfmade to study their hooks, creative formats, and offers, then remake the winning structure for your own campaigns.