What we found in Mencap's ads
Creative DNA from their top-performing ads — analyzed by AI.
Top hooks
Urgency13
Testimonial4
Announcement3
Story2
Emotions they trigger
fear10
trust9
desire7
urgency5
hope3
Angles
Social Proof7
Pain Point7
Value6
Themes they run
advocacyhealthgamblinglotterydisabilitycharity
Unlock the full breakdown — CTAs, personas, hook-by-hook analysis + performance scores for all 1,792 ads →
ACTIVE49dMencap are here for every family.
We provide support and guidance on planning for the financial future for a person with a learning disability.
Learn about how to write a Will and include a trust to protect means tested benefits and support packages.
ACTIVE49dMencap are here for every family.
We provide support and guidance on planning for the financial future for a person with a learning disability.
Learn about how to write a Will and include a trust to protect means tested benefits and support packages.
ACTIVE48d
ACTIVE47dThe futures is ours to write, and yours to shape.
Order your free guide today to learn how leaving a gift to Mencap in your Will can improve the lives of people with a learning disability in the UK.
Get your guide now.
ACTIVE47dA gift in your Will. A fairer future for people with a learning disability.
ACTIVE46dThe futures is ours to write, and yours to shape.
Order your free guide today to learn how leaving a gift to Mencap in your Will can improve the lives of people with a learning disability in the UK.
Get your guide now.
ACTIVEYou're 45 times more likely to win our £25,000 jackpot than the National Lottery!
Enter the Mencap Weekly Lottery for your chance to win.
18+ only begambleaware.org Play responsibly
ACTIVEPeople with a learning disability are dying on average nearly 20 years younger than people without a learning disability. And almost 2 in 5 deaths were avoidable.
That's why we've just delivered 5 Community Health Conferences across the country, bringing together health professionals, educators, community partners, advocates, and people with a learning disability (LeDeR 2026).
Together we're asking people with a learning disability to say I'm in and join the learning disability register. It’s free to join and is an important way to get the right healthcare support.
Huge thank you to Bromley Mencap, Barnet Mencap, Midland Mencap, Liverpool and Sefton Mencap, Wirral Mencap, WECIL, and Worthing Mencap. And thank you to Omaze UK's generous funding.
Help us spread the word and get even more people with a learning disability to say I’m In.
ACTIVEIf you don't know how to talk to your GP about joining the learning disability register, you're not the only one.
Our Easy Read letter builder is a quick and easy way to tell your GP surgery about your needs ahead of your next appointment. You can print it out or email it directly to your GP surgery.
Over 800 more people are in. Are you?
You can find our letter builder here: https://brnw.ch/21x2Hsv
#ImIn #LearningDisabilityRegister #LearningDisability
See all 1,792 of Mencap's ads
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Unlock Mencap's ads — free →About Mencap's Facebook ad strategy
Mencap is running 1,792 ads across Facebook and Instagram right now. Their longest-running ad has been live for 198 days — a strong signal it's a proven winner, since advertisers kill ads that don't convert. Use Selfmade to study their hooks, creative formats, and offers, then remake the winning structure for your own campaigns.