What we found in The Heritage Foundation's ads
Creative DNA from their top-performing ads — analyzed by AI.
Top hooks
Announcement7
Educational5
Pain Point5
Urgency5
Emotions they trigger
fear10
trust9
urgency4
pride2
curiosity2
Angles
Value5
Pain Point5
Authority5
Themes they run
politicseducationconstitutionadvocacynewsfreedom
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ACTIVEPatriots have a duty to learn about our Founding Fathers as we strive to continue their legacy of American greatness.
That is why The Heritage Foundation just launched a new eBook, American Founders: Leaders at the Creation of the Republic.
In this eBook, you will delve deep into the lives of Washington and Jefferson, not as mythical figures, but as true statesmen dealing with difficult political challenges and making critical decisions that shaped American history forever.
Click here to get your free digital copy of American Founders: Leaders at the Creation of the Republic.
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104dOur country is under attack from radical leftists. Mobs rampage through our streets, monuments are being destroyed, and the very law and order that ensures our communities’ peace and security is being undermined.
You know that calls to defund the police are calls for chaos, and this lurch to the left would be a disastrous step in the opposite direction of liberty and opportunity.
You know that America is a land of promise, and conservative policies can make those promises ring true for all Americans.
You know that conservatives have always had the policies that can help solve many of the difficult issues that Americans face.
And that’s why we need your help today. We’re looking for 1,000 brave conservatives to step up and pledge to stop the Left’s socialist agenda before midnight tonight. Will you be one of those 1,000 to sign the pledge today?
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160dAre you aware there are thousands of cases in America of election fraud? Despite what you may have heard in the media, election fraud is real, and it is an indisputable threat to the security of our elections and the public’s trust in America’s election system.
The Heritage Foundation compiled five of the most disturbing cases of election fraud and put them into a free eBook intended to help you have meaningful and informative discussions with family, friends, and coworkers who consider election fraud a hoax.
After reading these shocking stories of election fraud, you’ll have a better understanding of the dangers our republic faces and how to navigate the difficult conversations surrounding the policy solutions to it. Get your FREE copy today by clicking below!
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105dThe progressive left has a favorite play in their gun control playbook ... and they have been running it successfully for years. In the wake of every tragic mass shooting or high-profile incident involving gun violence, we hear the same narrative: To stop these horrible atrocities from happening, we must create gun control laws.
The new administration is already issuing a significant push for new gun control measures upon the American people.
But we’re on a mission to get the facts about gun violence in the hands of every lawmaker and American citizen that we can.
Get the truth about gun violence in America when you download your free guide titled “8 Stubborn Facts on Gun Violence in America” today!
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Unlock The Heritage Foundation's ads — free →About The Heritage Foundation's Facebook ad strategy
The Heritage Foundation is running 1,580 ads across Facebook and Instagram right now. Their longest-running ad has been live for 322 days — a strong signal it's a proven winner, since advertisers kill ads that don't convert. Use Selfmade to study their hooks, creative formats, and offers, then clone the winning structure for your own campaigns.