Ulta Beauty Facebook Ads Showcase

Ulta Beauty has launched a total of 1,060 ads on Facebook, highlighting their commitment to innovative beauty products. Known for promoting brands like Clinique, their longest-running campaign reached 83 days, showcasing a focus on skin-friendly makeup designed for creativity and playfulness. Marketers can gain insights into effective messaging and audience engagement strategies from their diverse ad content.

1,060
Total ads
28+
Currently active
83 days
Longest running
What we found in Ulta Beauty's ads
Creative DNA from their top-performing ads — analyzed by AI.
Top hooks
Announcement7
Testimonial2
Educational1
Social Proof1
Emotions they trigger
desire5
trust4
excitement2
hope1
Angles
Value7
Authority2
Social Proof2
Ad formats
Video20
Image / Graphic8
Themes they run
skincarebeautymakeupfoundationhydrationself care
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Ulta Beauty Facebook adACTIVE83d
Discover makeup that’s good for skin, made for play, only with Clinique. Make your move.
Ulta Beauty Facebook adACTIVE64d
Ulta Beauty Facebook adACTIVE59d
She’s bronzed, she’s blushed, she’s booked. Sun Bunny is back in three new shades, and it smells like coconut & sunshine.
Ulta Beauty Facebook adACTIVE83d
Ulta Beauty Facebook adACTIVE83d
Clinique makeup is good for skin and made for play. Bold colors, safe formulas—it’s all here. Let’s play.
Ulta Beauty Facebook adACTIVE82d
Ulta Beauty Facebook adACTIVE82d
Ulta Beauty Facebook adACTIVE51d
Ulta Beauty Facebook adACTIVE44d
See all 1,060 of Ulta Beauty's ads

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About Ulta Beauty's Facebook ad strategy

Ulta Beauty is running 1,060 ads across Facebook and Instagram right now. Their longest-running ad has been live for 83 days — a strong signal it's a proven winner, since advertisers kill ads that don't convert. Use Selfmade to study their hooks, creative formats, and offers, then remake the winning structure for your own campaigns.