Ulta Beauty Facebook Ads Showcase

Ulta Beauty has launched a total of 1,060 ads on Facebook, highlighting their commitment to innovative beauty products. Known for promoting brands like Clinique, their longest-running campaign reached 83 days, showcasing a focus on skin-friendly makeup designed for creativity and playfulness. Marketers can gain insights into effective messaging and audience engagement strategies from their diverse ad content.

1,060
Total ads
29+
Currently active
83 days
Longest running
What we found in Ulta Beauty's ads
Creative DNA from their top-performing ads — analyzed by AI.
Top hooks
Announcement6
Testimonial3
Educational1
Social Proof1
Emotions they trigger
desire5
trust5
excitement2
hope1
Angles
Value6
Social Proof3
Authority2
Ad formats
Video21
Image / Graphic8
Themes they run
skincarebeautymakeupfoundationhydrationhealth
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Ulta Beauty Facebook adACTIVE83d
Discover makeup that’s good for skin, made for play, only with Clinique. Make your move.
Ulta Beauty Facebook adACTIVE64d
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Ulta Beauty Facebook adACTIVE59d
She’s bronzed, she’s blushed, she’s booked. Sun Bunny is back in three new shades, and it smells like coconut & sunshine.
Ulta Beauty Facebook adACTIVE83d
Clinique makeup is good for skin and made for play. Bold colors, safe formulas—it’s all here. Let’s play.
Ulta Beauty Facebook adACTIVE83d
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Ulta Beauty Facebook adACTIVE82d
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Ulta Beauty Facebook adACTIVE82d
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Ulta Beauty Facebook adACTIVE51d
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Ulta Beauty Facebook adACTIVE44d
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See all 1,060 of Ulta Beauty's ads

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About Ulta Beauty's Facebook ad strategy

Ulta Beauty is running 1,060 ads across Facebook and Instagram right now. Their longest-running ad has been live for 83 days — a strong signal it's a proven winner, since advertisers kill ads that don't convert. Use Selfmade to study their hooks, creative formats, and offers, then clone the winning structure for your own campaigns.