Meet Mello.Your AI marketer.
Mello works around the clock — studies your competitors, learns from 3 million winning ads, creates your creatives, and reports back every morning. One employee. Never sleeps.
What your AI marketer does every day
Not features. Responsibilities — like any great hire.
Every new campaign from the brands you care about — found before you’d ever see it.
Studies 3M+ winning ads across 611K brands, decoded into hooks, angles and formats.
Images, videos, UGC, hooks — built from what’s already winning in your niche.
Nothing goes out without you. Review, tweak a line, approve — Mello does the rest.
Remembers what won and what flopped for your brand, and stops repeating mistakes.
A daily brief of what happened and what to do about it — like a standup with your marketer.
Other tools analyze your own ad account. Selfmade reads the whole market — every ad winning in your niche right now, decoded, scored, and one click from being yours.
“Went from a blank canvas to 5 on-brand ads before my coffee got cold.”
“The remake feature alone paid for the year. I just feed it winners.”
“It’s like having a creative strategist that never sleeps.”
Everything, in one place.
Others sell one slice — research or analytics or generation — and some tax your ad spend. Selfmade is the whole loop: spy → remake → launch, at one flat price. No spend caps, no spend tax, ever.
| Selfmade | Atria | Foreplay | GetHookd | |
|---|---|---|---|---|
| Know what works | ||||
| Search 3M+ Meta ads | ||||
| Performance scoring by percentile | ||||
| Trending by industry | ||||
| Brand Spy (watch any brand) | ||||
| Create faster | ||||
| 1-click Remake onto your product | ||||
| AI Ad Studio (original ads) | ||||
| Brand kit + auto-detect | ||||
| Iterative AI edits | ||||
| Ship & scale | ||||
| Mello — AI ad strategist | ||||
| Launch to Meta | ||||
| Campaign insights & reports | ||||
Your AI ad strategist.
Ask Mello what to make. It pulls your industry’s winning DNA — hooks, angles, formats — drafts the concept, and generates the ad in your brand. No blank canvas, ever.
Start from a proven winner
Search 3M+ live ads and spy on any brand to see what’s actually working — or upload a winning video you already found.
Swap in your product
Drop in your product and get a video or image ad in your brand — pick the on-camera creator, the language, even the look. Rendered in about two minutes.
Post it anywhere
Download your finished ad and run it on Meta, TikTok, or wherever you advertise. No filming, no designer, no editing.
One platform for your whole ad workflow.
Stop stitching together a spy tool, a designer, and a launcher. Selfmade is all three — talking to each other.
Start for free“We replaced three tools and our freelance designer. Our ad output tripled and everything finally lives in one place.”
Made with Selfmade
A real winning ad → remade for the brand, in one click. Same layout, your product.
Real winning ads, indexed daily
A live peek at what’s running — pulled straight from Discovery.
Not just software. A creative team in your pocket.
Discovery finds the angle, the Studio designs it, Mello strategizes, and Launch ships it — the work of a whole ad team, on tap.
Loved by builders.
1 video ad = a short-form ad up to ~30s; longer videos use a bit more. Prices in USD.
Frequently asked questions
Your next winning ad is already in here.
Start free — 5 image ads, no card. Find a winner, make it yours, launch today.
Start for free